BENTONVILLE, Ark. — Crisp, the leading vertical AI platform for retail, has launched Crisp AI Master Data, the first AI-driven data enrichment solution specifically built to solve the challenges of product classification and attribution for the retail industry.  

AI Master Data, a key solution in the Crisp Retail AI Suite, addresses the urgent need for CPG brands to efficiently and accurately classify and segment their portfolio of products to inform business decision-making. By pairing AI-driven mapping with human guidance, CPG data analysts and retail teams can now align retailer and third-party data to their internal standards. This enables brands to quickly uncover strategic insights across their product portfolio and improve sales performance.

For CPG brands, the consequences of fragmented, incomplete product information can be immense. Creating custom product portfolio segmentations to expand analytics across new markets and retailers is also typically a manual, time-intensive process and prone to errors. Crisp AI Master Data addresses these challenges and enables harmonized analytics and reporting across disparate datasets by ensuring that products are described and categorized consistently according to internally defined standards. Crisp AI Master Data connects siloed datasets across retailers and third-party sources and defines relationships once, eliminating the need for CPG data analysts and retail teams to manually combine files across multiple tools.  

Additionally, AI Master Data determines probabilistic matches across datasets and recommends new classifications and attributions, enabling a deeper level of strategic insight. Powered by the Crisp Retail Graph, which connects and standardizes datasets to provide a universal identity framework for product attributes, users can leverage AI Master Data to roll up products into new classifications based on flavor profiles or ingredients. For example, CPG brands can leverage Crisp AI Master Data to create new product classifications for specific flavors or high-protein items within seconds. By analyzing product data across new categories, brands can uncover emerging shopper trends and surface valuable new merchandising opportunities with retail partners.

“Crisp AI Master Data goes beyond classic portfolio mapping and manual maintenance, making it easier than ever for CPG brands to quickly uncover strategic insights across their retail portfolio and gain a competitive edge at the shelf,” said Are Traasdahl, CEO and founder at Crisp. “CPG data analysts and retail teams find product mapping and attribution to be a key pain point. With Crisp AI Master Data, we’re transforming how CPG brands manage their entire portfolios. By applying AI and human guidance, companies can transform custom attribution and data management from a time-intensive process into a strategic advantage.”  

Crisp AI Master Data beta customers are already realizing significant time savings by using the new solution.

To learn more about Crisp AI Master Data, please visit http://gocrisp.com

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