For more than a decade, social media platforms like Facebook, Instagram, Twitter, and TikTok have been the primary spaces where brands and consumers connect
Last week, I analyzed a fantastic promotional video from Apple through the lens of Audacious, a book that describes a framework for disruptive and bold marketing...
If you are about to rebrand your firm, an exciting opportunity lies ahead to change the way prospective clients think about your organization...
Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it...
Brands refresh their identity to keep pace with an ever-changing world while holding onto the essence that made them resonate in the first place. Practically, it’s a renewal rooted in strategy...
If you’re stuck on how to start or grow your small business, getting your branding and brand identity right is key. For many small brands and startup businesses...
In today’s competitive business landscape, having a clear and structured approach to marketing is essential for success...
