SAN FRANCSICO, Calif. —

Global growth and creative firm Prophet today unveiled its agentic AI platform, MAIA (Multi-Agent Intelligent Assistant). MAIA operates as a one-stop shop for teams to access Prophet’s full suite of AI-powered client solutions.

MAIA orchestrates and accelerates the work teams do by integrating seamlessly with client workflows and includes key features that can be customized to unlock uncommon growth:

• Multiple LLMs Access: Use and compare the responses from leading LLMs, including OpenAI, Google, Anthropic, and others.
• Growing Agent Library to Address Real-Time Needs: Access a portfolio of pre-built, customizable AI agents to enhance the depth and speed of research, insights, exploration, innovation, validation, and activation. The agents are built with Prophet’s proprietary methods and workflows to provide a unique knowledge base beyond generic LLMs.
• Prophet’s AI Accelerator Network: Access a network of vetted, best-in-class AI partners that work in conjunction with Prophet’s advisory services to power solutions in Marketing Transformation, Insights & Intelligence, Creative and Agentic Workflows.

“The real unlock with AI is growth, not just efficiency,” said Michael Dunn, Chairman and CEO, Prophet. “Launching MAIA to the marketplace is the next phase of our mission to bring clients more choice, richer insights and greater speed-to-market and impact through AI-powered solutions.”

Through MAIA, Prophet offers its teams and clients several AI-powered benefits, including:

• Deeper market understanding
• Real-time customer pulse checks
• Growing library of agents to address real-time needs
• Faster-to-market pilots
• Stronger business cases around new products and services
• Innovation fueled by more data inputs

“When we surveyed the landscape, there wasn’t a solution offering broad choices, commercial agility and scalability and effective governance in one platform, and that’s why we built MAIA,” said Chan Suh, Senior Partner and Chief Digital Officer, Prophet. “As the LLMs see widespread adoption and the risk of their commoditization grows, MAIA empowers business leaders and marketers to unlock growth with individualized solutions at the speed of technology.”

MAIA is already showing client impact. Some examples:

• For a major entertainment brand, Prophet built a centralized, real-time knowledge base, streamlining the previously fragmented and time-consuming research process.
• For a global software leader, Prophet built a bespoke multi-agent system that we then helped migrate and refine for their Claude Enterprise instance.
• For a high-growth consumer brand, Prophet developed a custom market-sizing agent, reducing what typically takes weeks to just a few hours.
• For a global healthcare company, Prophet built a custom agent to assess live responses and enhance upskilling during a leadership conference, generating immediate, actionable feedback.

MAIA is available to all Prophet partners and associates now, with client co-creation and collaboration available later this year.

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